Data analysis and consumer insights



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Understand consumer behaviors through data analysis


01 Objectif 


Often, companies have data that contain a lot of hidden information. Asking the right questions and analyzing the data will give you relevant insights. The goal is to answer the right questions that will help the company to make the right decisions.





02 Process 


The method being used is called CRISP-DM, it's composed of six steps :  business knowledge,  data knowledge, data cleaning, data preparation and modeling, evaluation, deployment. 


03 Result


Results are presented in a report with clear data visualizations, recommendations and follow-up steps. Based on report, clear and well-founded decisions can be made, costs can be saved and processes optimized.

Articles on Chinese consumer insights


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